Channel sales is the process of distributing a product to the market, typically by segmenting sales operations to focus on different selling vessels. For instance, a company might implement a channel sales strategy to sell a product via in-house sales teams, dealers, retailers, affiliates, or direct marketing. In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly.

Built-in trust: If your channel partner is already well-known within a market or vertical, you don’t have to do the work of establishing a brand presence. Your product will automatically seem more credible because of their endorsement.

Efficiency: One channel sales Partner paired with several channel partners can bring in the same amount of revenue as five or six sales people at a fraction of the cost. It’s also typically easier to bring on new partners than hire a new salesperson -- especially once you’ve created the program and worked out the kinks.

Rapid testing: Channel partners let you experiment with new customer bases, products, packages, promotions, and/or marketing campaigns in a low-stakes environment.

Customer success: If your customers need training, onboarding, implementation support, and service, partnering with vendors who offer these services lets you focus on closing new business without sacrificing your existing users.

Channel Sales Partners provide practical marketing and sales solutions to companies working in home and export markets. Sales jobs can often be outsourced or channel sales Partners hired to prioritise the important elements of sales and achieve higher levels of growth. They are known to manage all facets of business development and put a strategic focus on sales revenue and lead generation. Channel Sales Partners will need to be expert communicators to handle liaison between their organisation and subsequent channel partners to maximise the utility of the partnership.

AashuMart provides Channel Sales Partner services, trained excellently in this field with years of experience in minimising sales costs, implementing strategies and scaling revenue.